Free MEDDIC Scorecard
Rate your deal across the six MEDDIC dimensions and get a live 0-100 deal-health score, your single biggest gap, and the exact next move — in under five minutes. No email wall, nothing to download.
What is MEDDIC? MEDDIC is a B2B sales qualification checklist with six dimensions: Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, and Champion. You rate how well you have validated each one; a healthy deal scores highly across all six. Read the full MEDDIC and MEDDPICC breakdown.
Rate all six dimensions for an accurate score (0/6 done).
Metrics
How clearly has the buyer quantified the business impact of solving this?
Metrics is the number your buyer expects to move — in dollars, in their words, on their slide. Not your ROI estimate: their baseline, their target, their timeframe.
Economic Buyer
How well do you know the one person who can approve this spend?
The Economic Buyer is the single person who can authorise the budget without anyone else's sign-off. A champion is not an economic buyer.
Decision Criteria
How well do you know the ranked list the buyer will use to compare vendors?
Decision Criteria is the written, ranked set of must-haves the buyer will score every vendor against. Top sellers do not just discover the criteria — they shape them.
Decision Process
How well do you know every step from today to a signed contract?
Decision Process is the sequence of meetings, reviews, and approvals — with dates and owners — that has to happen before a signature. Most reps know two steps; top sellers map all of them.
Identify Pain
How clearly have you named the pain and the cost of doing nothing?
Identify Pain is the specific problem you remove — quantified, felt by the economic buyer, and on this quarter's priority list. Pain that only the end user feels does not move budget.
Champion
How strong is your internal advocate — and have you tested them?
A Champion has power, a personal incentive for the deal to close, and has actually sold for you internally. An untested advocate is a coach, and coaches lose deals.
Want this scored automatically, live, on your real calls?
This scorecard is a manual snapshot. Nimitai is a real-time conversation intelligence co-pilot that listens to every call and tracks your MEDDIC coverage as the conversation happens — so you spot the missing economic buyer or unquantified metric while you can still fix it.
See the real-time MEDDIC co-pilot →The MEDDIC checklist, explained
MEDDIC is a B2B sales qualification framework created at PTC in the 1990s. Each letter is one thing you must validate before a deal is real. Use it as a checklist: the more of these you can confirm with written evidence, the healthier the deal. If you run larger, multi-stage enterprise deals, the extended MEDDPICC framework adds Paper Process and Competition on top of these six.
M — Metrics
Metrics is the number your buyer expects to move — in dollars, in their words, on their slide. Not your ROI estimate: their baseline, their target, their timeframe.
E — Economic Buyer
The Economic Buyer is the single person who can authorise the budget without anyone else's sign-off. A champion is not an economic buyer.
D — Decision Criteria
Decision Criteria is the written, ranked set of must-haves the buyer will score every vendor against. Top sellers do not just discover the criteria — they shape them.
D — Decision Process
Decision Process is the sequence of meetings, reviews, and approvals — with dates and owners — that has to happen before a signature. Most reps know two steps; top sellers map all of them.
I — Identify Pain
Identify Pain is the specific problem you remove — quantified, felt by the economic buyer, and on this quarter's priority list. Pain that only the end user feels does not move budget.
C — Champion
A Champion has power, a personal incentive for the deal to close, and has actually sold for you internally. An untested advocate is a coach, and coaches lose deals.
This scorecard covers the six classic MEDDIC dimensions. For the eight-dimension enterprise version, use the MEDDPICC Qualifier. To learn the difference, read What is MEDDPICC?