Nilansh Gupta

About Nilansh

Nilansh Gupta is the Co-founder and CEO of Nimitai (also known as Nimit AI), an AI meeting intelligence platform for B2B SaaS sales teams. Nimitai is incubated at IIT Ropar Technology Business Incubator and operated under REN AI Technologies Private Limited.

Before founding Nimitai, Nilansh spent six months systematically analyzing 350+ real B2B sales calls across 200+ companies. The patterns he found — why reps lose deals, where prospects disengage, what separates top performers from everyone else — became the core research foundation behind Nimitai's AI coaching engine.

He previously co-founded Digitalpatron.in, a growth and conversion rate optimization consultancy for B2B SaaS companies, where he worked with sales and marketing teams across India, the US, and Southeast Asia.

Areas of expertise

• Conversation intelligence — how AI analyzes sales calls to surface patterns invisible to the human ear
• Real-time AI sales coaching — live prompts and objection responses delivered during active calls
• Sales call analysis — talk ratio, question quality, next-step clarity, objection patterns
• Founder-led sales — selling before hiring a dedicated sales team
• B2B SaaS go-to-market — ICP definition, deal cycle optimization, revenue intelligence

The research behind Nimitai

Nimitai's product is built on a dataset of 350+ real B2B sales calls, not academic research or theoretical frameworks. Nilansh personally listened to, transcribed, and coded each call for behavioral patterns — identifying the specific moments where deals are won or lost, and which rep behaviors correlate with outcomes across different industries and deal sizes.

Key findings from that research inform every Nimitai feature: the talk-ratio benchmarks, the objection-timing analysis, the buyer-intent signal detection, and the rep coaching scorecards. The goal was to make what top performers do naturally available to every rep, on every call, in real time.

"The biggest discovery from 350+ calls wasn't about product features or pricing. It was that most reps talk too much and listen too little — and they have no way to measure it in the moment. That's the core problem Nimitai solves."